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AI NewsSam Altman throws shade at Anthropic’s cyber model, Mythos: ‘fear-based marketing’

Sam Altman throws shade at Anthropic’s cyber model, Mythos: ‘fear-based marketing’

2:07 AM IST · April 22, 2026

Sam Altman throws shade at Anthropic’s cyber model, Mythos: ‘fear-based marketing’

OpenAI and Anthropic continue to take swipes at each other. This week, during a podcast appearance, OpenAI CEO Sam Altman called out his competitor’s new cybersecurity model, noting that the company was using fear to make its product sound more impressive than it actually is. AnthropicannouncedMythos earlier this month, releasing the model to a small cohort of enterprise customers. The company has claimed that Mythos is too powerful to be released to the public out of concern that cybercriminals will weaponize it. Critics have saidthis rhetoric is overblown. Duringan appearanceon the podcast Core Memory, Altman implied that Anthropic’s “fear-based marketing” was a good way to keep AI in the hands of a small and exclusive elite. “There are people in the world who, for a long time, have wanted to keep AI in the hands of a smaller group of people,” he said. “You can justify that in a lot of different ways.” “It is clearly incredible marketing to say, ‘We have built a bomb, we are about to drop it on your head. We will sell you a bomb shelter for $100 million,’” he added. Fear-based marketing was not invented by Anthropic. Arguably, much of the AI industry has leveragedscare tacticsand hyperbole to make its tools sound powerful. Ongoing rhetoric about how AI may lead to the end of the world hasn’t just come from Luddite doomer activists; it has also come from the people selling this technology to the public —Altman included.

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The founder conference built for growth: TechCrunch Founder Summit pass rates increase June 26

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