AI NewsGoogle Expands AI Mode Ads to India and Nine Other Countries as Multiturn Ads Roll Out in US
Google Expands AI Mode Ads to India and Nine Other Countries as Multiturn Ads Roll Out in US
8:02 PM IST · October 29, 2026

Google is expanding ads in AI Mode to more countries, bringing sponsored results to more users of its AI-powered search feature. The company is also introducing a new ad format in the US that will allow sponsored placements to appear as users ask follow-up questions during an ongoing conversation. The changes will affect how ads appear alongside AI-generated answers and give advertisers more opportunities to reach users as they explore topics, compare products and look for services through Google Search.
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