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AI NewsCall it AI, call it Super Intelligence, only 2% of consumers are buying it

Call it AI, call it Super Intelligence, only 2% of consumers are buying it

2:55 AM IST · October 3, 2026

Call it AI, call it Super Intelligence, only 2% of consumers are buying it

This week, the White House got nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei among them —to sign an AI safety pledgethat President Donald Trump called “morally binding.” Trump also signed anexecutive orderofficially rebranding AI as “super intelligence,” and meanwhile, Meta and OpenAI are puttingfriendlier faces on their AI products, even as the biggest money in AI still appears to be coming from the enterprise. On this episode of TechCrunch’sEquitypodcast, Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into this week’s AI moves, theugly economics of consumer AI, plus the shifting IPO market and a handful of startup deals. Listen to the full episode to hear more about: Speaking of Startup Battlefield, join us at TechCrunch Disrupt 2026, where Equity will kick things off with a live show on the Builders Stage at 9 a.m.Get 25% off your tickets with code Equity25. Subscribe to Equity onYouTube,Apple Podcasts,Overcast,Spotifyand all the casts. You can also follow Equity onXandThreads, at @EquityPod.

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Meta wants your next gadget to be Muse-infused

Meta wants your next gadget to be Muse-infused

Meta’s Muse, a personal AI agent that books travel, fills out forms, and shops on a user’s behalf, has alreadyproven popularwith the masses, but a new side project could be particularly alluring to tinkerers and hackers. On Friday, the company introducedMuse Gadgets, an open-source project that lets developers build their own hardware that connects to Muse. Meta is providing open-source firmware (the low-level software that runs a device), and a Linux software development kit (SDK), along with a few project ideas to get users started. These include giving Muse a color e-ink display or loading it onto a stick that plugs into a TV’s HDMI port. There don’t appear to be many limits, either. Users can set up a low-cost hobbyist computer like a Raspberry Pi or an off-the-shelf ESP32 board, and then connect Muse “to your displays, buttons, sensors, actuators, and whatever else you’ve got lying on your workbench,” Meta notes. The company has also set up a Discord channel to support users. Meta has already tried the code itself, naturally. Nat Friedman, head of product at Meta’s Superintelligence Labs, said ina post on Xthat the company built a gadget called Muse Home Link. The USB-C-powered device lets Muse connect to a home network and talk to the smart devices on it, including speakers and smart TVs. Meta made 5,000 of these Home Links, in fact, and is giving them away for free to Muse subscribers while supplies last, according to Friedman. Considering Friedman’s post about Home Link received nearly 30,000 views in a few hours, we’re guessing those freebies have been claimed. Friedman said Home Link would be ready to ship a few weeks. Muse Gadgets may not have wide appeal, but it fits nicely into Meta’s all-in strategy to make Muse more than a standalone chatbot. Meta isn’t content to push Muse on everyday consumers; it’s also trying to woosmall businessesand enterprises. The company earlier this week introduced Muse for Small Business, which is free with usage limits and connects Muse to tools such as Shopify, Dropbox, and Slack. It has also launched a new business unit, Meta Enterprise Platform, to help it push its AI offerings to businesses and corporate customers.

3 hours ago

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It’s not AI anymore, it’s ‘super intelligence’ (according to the White House)

It’s not AI anymore, it’s ‘super intelligence’ (according to the White House)

Loading the player… This week, the White House got nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei among them —to sign an AI safety pledgethat President Donald Trump called “morally binding.” Trump also signed anexecutive orderofficially rebranding AI as “super intelligence,” and meanwhile, Meta and OpenAI are puttingfriendlier faces on their AI products, even as the biggest money in AI still appears to be coming from the enterprise. On this episode of TechCrunch’sEquitypodcast, Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into this week’s AI moves, theugly economics of consumer AI, plus the shifting IPO market and a handful of startup deals. And speaking of startups, join us at TechCrunch Disrupt 2026, where Equity will kick things off with a live show on the Builders Stage at 9 a.m.Get 25% off your tickets with code Equity25. Subscribe to Equity onYouTube,Apple Podcasts,Overcast,Spotifyand all the casts. You can also follow Equity onXandThreads, at @EquityPod.

7 hours ago

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Call it AI, call it Super Intelligence, only 2% of consumers are buying it

Call it AI, call it Super Intelligence, only 2% of consumers are buying it

This week, the White House got nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei among them —to sign an AI safety pledgethat President Donald Trump called “morally binding.” Trump also signed anexecutive orderofficially rebranding AI as “super intelligence,” and meanwhile, Meta and OpenAI are puttingfriendlier faces on their AI products, even as the biggest money in AI still appears to be coming from the enterprise. On this episode of TechCrunch’sEquitypodcast, Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into this week’s AI moves, theugly economics of consumer AI, plus the shifting IPO market and a handful of startup deals. Listen to the full episode to hear more about: Speaking of Startup Battlefield, join us at TechCrunch Disrupt 2026, where Equity will kick things off with a live show on the Builders Stage at 9 a.m.Get 25% off your tickets with code Equity25. Subscribe to Equity onYouTube,Apple Podcasts,Overcast,Spotifyand all the casts. You can also follow Equity onXandThreads, at @EquityPod.

7 hours ago

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Apple says it’s tightening macOS ‘Full Disk Access’ controls due to new risks from AI agents

Apple says it’s tightening macOS ‘Full Disk Access’ controls due to new risks from AI agents

Days after a journalist claimed that Meta’s Muse app on Mac read their private messages — aclaim that Meta disputed— Apple announced that it’s introducing additional controls around a setting called “Full Disk Access” on macOS. The feature was designed to allow backups to function properly, but AI agents have now increased “the risks associated with this level of access,” Apple said. Apple’s statement comes shortly after Inc. columnist Jason Atenreportedthat Muse knew the content of his private messages — even though he claimed to have not given the AI agent permission. The report raised questions about the level of security and trust users have in desktop-based AI, which can control things on their systems and read their files and messages. The decision to limit the Mac feature also comes after aWired reportcited that a flaw in ChatGPT’s Mac app could have allowed hackers to access sensitive data. AI agents that run on the desktop allow users to provide their respective apps with greater access to the files, messages, and other personal content on their computers by adjusting macOS settings. In Muse’s case, the AI optionally allows users to enable Full Disk Access. This setting, Apple explains, gives an app permission to access files, mail, messages, and even browsing history. “Some developers are using Full Disk Access in ways that could put users at risk, exposing everything on their systems…without users’ full knowledge and understanding,” Apple saidin a new blog postaimed at developers. The company says that, going forward, it will introduce new controls aimed at ensuring that users who “genuinely wish to grant an app this extraordinary level of access” can do so only with “very explicit user action.” “Addressing this is critical. As AI agents become increasingly capable and autonomous, the risks associated with this level of access will grow substantially. We are committed to ensuring users clearly understand these risks before granting such access, so they can make informed decisions about their own data and privacy,” Apple wrote. Apple did not respond to TechCrunch’s inquiry about the feature change.

7 hours ago

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