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Trace raises $3M to solve the AI agent adoption problem in enterprise

Trace raises $3M to solve the AI agent adoption problem in enterprise

For all their potential, AI agents have been slow to make an impact in the enterprise, and one new startup is betting that the reason they haven’t is a lack of context. Launched as part of Y Combinator’s 2025 summer cohort,Traceis a workflow orchestration startup aimed at filling that gap. The company maps complex corporate environments and processes so that agents have the context they need to scale quickly. “OpenAI and Anthropic are building these brilliant interns that can be leveraged within the company,” says Trace CEO Tim Cherkasov, referring to the AI labs’ tools. “We’re building the manager that knows where to put them.” On Thursday, the London-based company said it had raised $3 million in seed funding from Y Combinator, Zeno Ventures, Transpose Platform Management, Goodwater Capital, Formosa Capital, and WeFunder. Angel investors Benjamin Bryant and Kevin Moore also invested. Trace’s system starts by building a knowledge graph from a company’s existing tools — systems like email, Slack, and Airtable that shape the day-to-day working life of the firm. With that context in place, users can prompt the system with a high-level task — like “We need to design a new microsite” or “Lets develop our 2027 sales plan” — and Trace will come back with a step-by-step workflow, delegating some tasks to AI agents and assigning others to human workers. When the system does invoke an AI agent, it will prompt it with the specific data needed to complete its sub-task. The idea is to automate away the delicate work of on-boarding AI agents, one of the biggest blockers for actual deployment within companies. With so many companies focused on agentic AI, Trace will have plenty of competition.Earlier this week, Anthropic launched its own take on enterprise agents, focused on pre-built plugins for specific departmental functions. And many of the workplace productivity services Trace will be drawing from, likeAtlassian’s Jira, are launching their own agents, which will potentially compete with the startup’s system. But Trace’s founders believe their knowledge-graph approach will be the key to success, as they can build context engineering deep into the structure of agentic deployment. “2024 and 2025 was still about prompt engineering. Now we’ve moved from prompt engineering to context engineering,” says CTO Artur Romanov. “Whoever provides the best context at the right time is going to be the infrastructure on top of which the AI-first companies will be built. And we hope to be that infrastructure.”

6 months ago

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Exhibit in Boston’s startup ecosystem at TechCrunch Founder Summit 2026

Exhibit in Boston’s startup ecosystem at TechCrunch Founder Summit 2026

On June 9, 1,000+ founders, investors, and decision-makers will gather forTechCrunch Founder Summit 2026. This isn’t just foot traffic. It’s a full day of concentrated deal flow. An exhibit table turns that energy into measurable growth. You don’t need more awareness. You need customers, capital, and strategic partners. Secure your exhibit tableand put your startup at the center of the startup universe. Direct access to buyers:The Expo Hall is where founders and operators actively source tools and partners. Capture leads instantly through the event app and start building your pipeline on the spot. Where handshakes replace cold pitches:Move from cold outreach to face-to-face conversations. With access to roundtables, breakouts, and curated networking, your team can turn visibility into velocity. Credibility that compounds:Your startup is featured across the Founder Summit website, app, sponsor directory, announcements, and closing ceremony — reinforcing trust with customers and investors alike. Multi-channel ROI:Lead gen tools, sponsor listings, and team-wide passes mean you’re not just exhibiting. You’re executing across sales, marketing, and fundraising at the same time. Deploy your team strategically:With five total passes, you can split focus across sales, partnerships, hiring, and curated meetings to maximize every hour onsite. Spots are limited and first-come, first-served. If you’re ready to turn three days into months of pipeline,reserve your exhibit table nowbefore your competitor does.

6 months ago

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2 days left: Lock in the best discounts for TechCrunch Disrupt 2026

2 days left: Lock in the best discounts for TechCrunch Disrupt 2026

Super Early Bird pricing endstomorrow, February 27, at 11:59 p.m. PT. After that, prices forTechCrunch Disrupt 2026go up. Miss this, and you’ll be paying more for the same access to one of the most anticipated tech events of the year.Register nowto secure discounts of up to $680 on your pass, or up to 30% ongroup passes. If you want to raise capital, hire top talent, launch your startup, or discover your next portfolio company, don’t missDisrupt, taking place October 13–15 at San Francisco’s Moscone West. Here’s what you’ll gain by attending: Founder Pass: Accelerate growth with the right insights, tools, and connections. Meet investors aligned with your startup. Investor Pass: Discover standout startups and expand your portfolio with curated access. Use matchmaking tools to make every conversation count. This window to the lowest ticket rates of the year is closing after tomorrow ends.Register nowto secure your ticket with up to a $680 discount. Or save up to 30% withcommunity passesof 4+.

6 months ago

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Indian IT Builds the Missing Layers in Open-Source Agentic AI Frameworks

Indian IT Builds the Missing Layers in Open-Source Agentic AI Frameworks

Tech Mahindra and Persistent detail enterprise safeguards as study flags immature frameworks.

6 months ago

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Google Unveils 10-Hour AI Certificate in Latest Learning Push

Google Unveils 10-Hour AI Certificate in Latest Learning Push

The curriculum focuses on applied skills across research, strategic planning, professional communication, content creation, data analysis and workflow automation.

6 months ago

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T-Hub Partners With Tripura Govt to Strengthen Startup Ecosystem

T-Hub Partners With Tripura Govt to Strengthen Startup Ecosystem

The partnership aims to build a long-term startup ecosystem with incubation support, acceleration programmes, and national market access.

6 months ago

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12 Nano GCCs Building Core Product, Deep Tech Capabilities in India

12 Nano GCCs Building Core Product, Deep Tech Capabilities in India

Global companies are rethinking talent and strategy, increasingly relying on nano GCCs instead of relocating employees.

6 months ago

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AI Clinical Intelligence Co Cohere Health Launches GCC in Hyderabad

AI Clinical Intelligence Co Cohere Health Launches GCC in Hyderabad

The Hyderabad centre will play a central role in advancing Cohere Health’s clinically trained AI platform.

6 months ago

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Steel Major ArcelorMittal Sets Up GCCs in Hyderabad and Pune

Steel Major ArcelorMittal Sets Up GCCs in Hyderabad and Pune

ArcelorMittal plans to hire nearly 2,000 professionals in the new GCCs.

6 months ago

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Salesforce Battles SaaSpocalypse Fears as AI Spending Spooks Wall Street

Salesforce Battles SaaSpocalypse Fears as AI Spending Spooks Wall Street

Salesforce CEO says “this isn’t our first SaaSpocalypse” even as stock tanks despite strong quarterly results.

6 months ago

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Perplexity Computer Unveiled as Unified, Multi-Model AI Workflow Platform: Key Features, Availability

Perplexity Computer Unveiled as Unified, Multi-Model AI Workflow Platform: Key Features, Availability

Perplexity AI on Wednesday announced Perplexity Computer, a new multi-model AI workflow system. As per the company, it is designed to help users perform complex research and task execution through a coordinated network of AI models, streamlining how users gather information, analyse data, and generate actionable insights. The system is claimed to be built to go beyond single-model chat interfaces by enabling multiple AI systems to collaborate on research, reasoning, and structured outputs within a unified environment.

6 months ago

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The ePlane Company Begins Prototyping, Testing Electric Aircraft at IIT Madras

The ePlane Company Begins Prototyping, Testing Electric Aircraft at IIT Madras

The company’s new facility at IIT Madras will accelerate the development of electric air taxis while working with regulators to establish certification standards.

6 months ago

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