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AI NewsSiri AI could come with a paywall for power users

Siri AI could come with a paywall for power users

1:05 AM IST · August 1, 2026

Siri AI could come with a paywall for power users

In his finalearnings callas CEO of Apple, Tim Cook said that the company’s long-awaited Siri AI upgrade could come with some paywalled limits. While Cook conceded that these plans are not set in stone, he envisions users being able to buy more compute for Siri AI via its existing iCloud+ subscriptions, which offer extended cloud storage. “We do believe there will be people that want to use [Siri AI] a lot, and so we will have some kind of upgrade possibilities on iCloud+, where people can buy up the stack on iCloud+, and we’ll see how the pickup for that is,” Cook said on Thursday. “But we could not be more excited about where [Siri AI] is.” Most other AI providers like Anthropic and OpenAI operate similarly, offering a limited free version to consumers with the option of upgrading to support more usage. The new-and-improved Siri AI is available in the iOS 27 beta, and is planned to roll out more broadly this fall. As longtime Senior Vice President of Hardware EngineeringJohn Ternussteps into Tim Cook’s shoes, he will take the helm at a critical time for the company. Apple has fallen behind in its efforts to build an advanced AI assistant, even capitulating to its direct competitor Google bylicensing a custom Gemini modelto augment Siri. The Siri AI overhaul was so delayed that Apple had to pay$250 millionto settle a class action lawsuit over how it marketed the iPhone 16’s AI capabilities. Apple, like every other hardware manufacturer, is staring down a rocky road foraccessing the suppliesit needs to meet customer demand. Due to the AI-drivenRAM shortageacross the industry, it’s more expensive to build hardware, which has led companies likeMeta,Samsung,Microsoft, andSonyto raise prices of some devices. Appleraised the priceof Macs and iPads last month, but has yet to adjust the price of its existing iPhone models.

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