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AI NewsOpenAI launches visual ads that appear alongside image generation results

OpenAI launches visual ads that appear alongside image generation results

10:58 PM IST · October 5, 2026

OpenAI launches visual ads that appear alongside image generation results

ChatGPT is getting more ads. Specifically, OpenAI is adding visual display ads to its ad product line-up so that ads will appear alongside images that users ask ChatGPT to generate. In addition, the company is expanding its ad measurement tools and partnerships, and developing new ways to determine brand suitability. The new ads will begin to appear later this month in the U.S. only for now, and will feature products and services from an initial test group of advertisers. The ads will also be clearly labeled and won’t influence the answers ChatGPT provides, the company notes. The move follows the launch of Meta’s Muse, an agentic AI app which is free to everyone and a growing competitor for leading AI chatbots, like ChatGPT. OpenAIintroduced adsearlier this year to support its free and low-cost subscription tiers, andexpanded them to Indiain August. Now, the plan is to woo online advertisers who want to appeal to their potential customers by using more visual imagery to tell their stories. Eventually, those ads will allow them to target ChatGPT’s 1.2 billion weekly users, once they roll out globally. However, integrating such ads could also prove disruptive to the user experience. But perhaps that’s partly the point, as the ads could push more casual users to pay for a subscription in order to avoid them. Alongside the display ads, OpenAI said it is expanding its measurement tools and partner ecosystem, which now includes click attribution solutions, AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge, and Tenjin, as well as full-funnel, advanced measurement partners Fospha, Measured, and INCRMNTAL. OpenAI has also partnered with Haus, Measured, and WorkMagic to help advertisers explore “geo-based” experiments around ads. The company said it’s working on developing brand suitability evaluation pilots with help from DoubleVerify (DV) and Integral Ad Science (IAS), which will help advertisers better understand the ChatGPT ads environment. Combined, the moves see OpenAI working to make ChatGPT a viable ad-supported business for those on free and low-cost plans.

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Anthropic says it’s committing 5% of its shares to a ‘public benefit fund’

Anthropic says it’s committing 5% of its shares to a ‘public benefit fund’

Anthropicannounced todaythat it’s creating a “public benefit fund” that will give the company “increased flexibility and scale” to support projects for societal good. Anthropic said that it will commit 5% of its shares to the fund — structured as a wholly-owned entity within the company — with the option to contribute an additional 2% for every 50% increase in Anthropic’s value. And it offered some broad-strokes ideas for how this money might actually be used, such as “large donations to traditional nonprofits or direct distributions to specific populations.” There’s also the impact that AI might have on the job market, which Anthropic has alreadycommitted $200 million to study. But the company said, “Given the pace of AI progress, bolder approaches may be needed. The Fund will have the versatility to pursue them.” Anthropic’s announcement comes as the AI industry faces increasingly negative public sentiment, whichCEO Dario Amodei has describedas “fundamentally a crisis of trust.” If you’re wondering who will actually decide which public benefits are worth funding, Anthropic said it will share more information about structure and governance in the coming months.

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Disney agrees to hire the majority of Character.AI’s workforce

Disney agrees to hire the majority of Character.AI’s workforce

After chatbot startup Character.AIfiled for bankruptcyearlier this week, many of its employees will have the opportunity to take jobs at Disney. Character.AI’s former CEO Karandeep Anand recentlybecame the entertainment giant’s first CTO, and the startup previously said that Disney had agreed to acquire some of its assets for $20 million. Alegal filingspotted byBloombergrevealed more details about the agreement between Character.AI and Disney, with Disney agreeing to make employment offers to at least 60 Character.AI employees — the majority of the workforce — paying them an estimated $60 million in annual compensation. The filing also says that the “vast majority” of Character.AI employees who were offered jobs at Disney accepted them. However, this is a stalking horse bid, so another company could come forward with a higher offer. The filing says that despite its “large and engaged user base,” Character.AI has been hobbled by high costs and “potential litigation-related liabilities and regulatory engagement.” (The company wassued by the mother of a 14-year-old boywho said her son became obsessed with one of Character.AI’s chatbots before committing suicide; it alsofaces government investigations over child safety concerns.)

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Replit makes OpenAI its default over Anthropic, CEO says

Replit makes OpenAI its default over Anthropic, CEO says

Replit, the AI coding platform that has become a favorite of startup founders and developers, is no longer working with Anthropic, the company’s CEO and co-founder Amjad Masad said Thursday while onstage atTechCrunch Disrupt. Masad said the decision was made for a number of different reasons, including cost. Replitannounceda partnership with OpenAI in August, but there was never any indication that it was no longer partnering with Anthropic. “I think ChatGPT is better now,” Masad said, adding that the company uses an internal benchmark to help assess metrics like performance. “We publish a public benchmark as well, and consistently, Sol and Astra perform better on building vibe-coded applications from scratch. It was a decision based on both cost, partnership, and performance. And for all these reasons, we just felt like they were a better partner for now.” It seems, however, that Anthropic hasn’t been completely cut out of Replit, which sells a cloud-based software development platform where users can develop and deploy apps directly from inside their browser. After Disrupt, Masad clarified that customers can still access Anthropic models on the platform, but that OpenAI’s ChatGPT is now the default. This shift could significantly reduce Replit’s spend with Anthropic since most customers stick with the default rather than selecting a model themselves. Prior to striking a deal with OpenAI, Replit relied on Anthropic’s Claude models to run its platform. That partnership was said to havehelpedthe company grow its revenue significantly, and Masad noted on stage that Replit had been, until recently, a top-five customer of Anthropic’s. “Replit remains model agnostic,” Masad told TechCrunch over the weekend. “Our users can choose Anthropic’s Claude or other supported models…OpenAI is now our preferred partner for powering Replit Agent, based on performance, economics, and the strength of our partnership.” Masad’s comments on stage were rejected by insiders familiar with the partnership between the Anthropic and Replit, however. One person familiar, who asked not to be named, said the partnership was still in place. There is evidence onthe company’s website, blog posts, and social media posts that Replit was promoting Anthropic products as recently as a few weeks ago. For instance, ablog postin late September cites Anthropic’s Claude Fable 5 and Claude Fable 5.1 as models running in Replit Agent’s production environment. Around the same time, one of Replit’s product employeespostedon X about using Anthropic’s flagship model Opus 5.5 and promoting its capabilities. Masad also shared insights about the company’s growth while onstage at Disrupt, noting that enterprise is starting to provide a larger slice of revenue. “We’re not sharing ARR numbers just yet, but in terms of growth, like, I would say, enterprise was like 2% of revenue last year,” Masad said. “This year, I would say like 15% of our revenue is enterprise contracts, and more than 50% of our revenue is B2B.” Backstage, Masad told TechCrunch that he expects more than half of Replit’s revenue to come from enterprise and government customers in 2027. Masad also commented on the necessity for good AI safety measures. “In the same way that us humans need a certain environment to work — you need a nice office, maybe nice good food in the office, air-conditioning, computer — agents need a habitat for them to exist and do good work,” he said. “So that habitat has good orchestration, good error recovery, good safety and security and sandboxing, good networking, good identity and authorization. And once you figure all of that out, then you can deploy AI safely.” This article was originally published on October 16 at 2:22 pm PT. It has been updated to include more context around Replit’s partnerships with Anthropic and OpenAI.

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Anthropic says its workforce has become less junior and is spending more time in meetings

Anthropic says its workforce has become less junior and is spending more time in meetings

The composition of Anthropic’s workforce and the type of work getting done have changed significantly in the past year, according toa reportthat the AI company published on Friday. Anthropic argues that its own workplace trends could be indicators of “how AI will shift work organization, hiring, and labor demand across the economy,” especially since the company “has thoroughly molded its workflows around AI.” But even if other organizations never embrace AI as thoroughly or in the exact same way as Anthropic, the report offers an intriguing glimpse at how the company currently operates. Notably, Anthropic is making fewer junior hires, with the proportion of junior-level employees in technical departments falling from 21% to 14% since early 2025, and the proportion of junior technical hires falling even more sharply, from 27% to 9%. Anthropic also says that technical teams now represent a smaller share of the overall workforce, falling from 61% to 56% — a trend that it attributes to  “natural expansion of business functions as the company scales,” as well as “coding tools increasingly allowing non-technical employees to make software themselves.” One employee reportedly described an “eternal pressure at Anthropic to move as fast as possible and use Claude for everything.” In an April 2026 survey, 27% of employees said they had become more productive because of Claude  and 20% said their job had shifted “from actually doing work to managing Claudes”; apparently one engineered compared this to babysitting: “When you are babysitting, every child brings to you concerns with an equal demand for your attention and the various [Claudes] also do that.” In fact, the report suggests “human attention and judgement” are becoming a “bottleneck” for productivity, as Claude produces a “deluge” of text that needs to be read and organized. Unsurprisingly, the report argues that AI adoption has made the company more productive, as indicated by “more code per person, closing more sales per rep, and processing more contracts.” The company acknowledges that “more code does not necessarily mean better code or business impact,” but it also hasn’t found any indications that code quality is declining. The report says that based on calendar data, meeting time per employee is up 20% compared to a year ago, and it’s up 16% for technical contributors. The company attributes this to the importance of “human trust and accountability,” with employees repeatedly describing “face-to-face coordination as indispensable.”

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