AI NewsSpotify will let you edit your Taste Profile to control your recommendations
Spotify will let you edit your Taste Profile to control your recommendations
6:34 AM IST Ā· March 14, 2026

At the SXSW conference on Friday, Spotify co-CEO Gustav Sƶderstrƶmannounceda new feature, launching in beta, that will allow listeners for the first time to review and edit their Taste Profile, the algorithmically generated model of their music preferences. This Taste Profile is key to Spotifyās recommendations, including personalized playlists like Discover Weekly, Made For You recommendations, and the year-end review known as Spotify Wrapped, among other things. Starting with Premium listeners initially in New Zealand, Spotify will allow users to see all their listening data in one place in the app, including music, podcasts, and audiobooks. Users will then be able to edit this profile and even fine-tune future recommendations by asking for more or less of a certain vibe. After doing so, the appās home page will reflect a different set of suggestions. To access the Taste Profile, users tap on their profile pic, then scroll down. Changes can be made using natural language prompts. Spotify had previously offered some tools to remove music from your Taste Profile before, but they were not as comprehensive. Instead, users were only able to exclude certaintracksorplaylistsfrom their profile. Because of this, and the largely hidden nature of the Taste Profile overall, Spotify users often complained that the appās recommendations didnāt reflect their interests. Today, users often share their Spotify account with others, like family members who access their account through a shared smart speaker or smart TV in the living room, for example, or teens who take over in CarPlay while they drive. Other times, users may listen to music that they donāt want to characterize as their ātaste,ā like the sleep sounds or quiet tracks they play at night, or music to entertain their kids. Users donāt always remember which tracks or playlists need to be removed, nor do they have time to go back and do so. This can lead to the Taste Profile becoming cluttered with music users donāt like. It also significantlyimpacted,even ruined, many peopleās annual Wrapped experience in the app ā particularly because of kidsā use of their parentsā Spotify accounts. For years, Spotify users haveaskedfor a fix for this problem. Spotify says the Taste Profile feature will roll out in the coming weeks in New Zealand before expanding to other markets.
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