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AI NewsOpenAI COO says ads will be ‘an iterative process’

OpenAI COO says ads will be ‘an iterative process’

12:30 AM IST · February 26, 2026

OpenAI COO says ads will be ‘an iterative process’

Last month, OpenAI said that it is going to introduceads to users of the free and Go tiers in ChatGPT. The company rolled out adsto U.S.-based users earlier this monthamid criticism from rivals like Anthropic, which publisheda string of Super Bowl ads. On the sidelines of the India AI summit, TechCrunch askedOpenAI COO Brad Lightcapabout how the company is approaching ads. Lightcap said that the process is iterative and the company has to get user privacy and trust right. “Well, this is going to be an iterative process for sure. This is something we are committed to getting right. What does that look like? It means obviously maintaining user trust at a very high level. It means getting privacy right,” Lightcap said. He also noted that ads can add to the product experience of users if they are done right. He urged to give OpenAI a few months to see how the company fares in rolling out the product. “It means really creating a delightful product experience. We think ads done right can be additive to a product experience. And so it’ll take iteration, it’ll take time, but we’re just starting out. So maybe give us a few months and see how it goes,” he said. Lightcap didn’t specify if the company is thinking about rolling out ads beyond the U.S. market at the moment. Earlier this month, Sam Altman hit back at Anthropic witha long post on Xabout the Super Bowl ads, calling the OpenAI rival “dishonest” and accusing them of making an expensive product that serves “rich people.” “More importantly, we believe everyone deserves to use AI and are committed to free access, because we believe access creates agency. More Texans use ChatGPT for free than the total number of people who use Claude in the US, so we have a differently-shaped problem than they do,” Altman wrote. Variousoutletshave reported that OpenAI is charging $60 for 1,000 impressions, an unusually high rate. Last month, Adweek noted that OpenAI is asking for $200,000 of minimum commitment from advertisers. Earlier this week,The Informationreported that Shopify is allowing its merchants to advertise on ChatGPT through its Shop Campaigns ad network, joining early testers like Target, Williams Sonoma, and Adobe.

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Jersey Mike’s IPO illustrates how bad the AI hype has become

Jersey Mike’s IPO illustrates how bad the AI hype has become

I can’t tell the exact tipping point from realistic excitement over a new technology, to hype, toaww-come-on— but I’m pretty sure when a sandwich shop with Danny DeVito as its public face talks about AI in its IPO documents, we must be getting close. So it is with Jersey Mike’s. Because of investor thirst for all things AI these days, I understand why tech companies feel the need to sprinkle AI dust all over their pitches. This is as true for non-AI startupsraising venture capitalas it is forBending Spoons’ public debut, a company in the business of buying aging, “not-AI” tech companies to rehabilitate. Just for kicks, I took a look at Jersey Mike’s IPO documents to see how far this compulsion may go. Surely a sandwich shop would have no need to mention AI in itsS-1. But lo and behold! The term artificial intelligence and its acronym “AI” were mentioned 22 times. In this case, the company can’t claim to be selling AI software. It sells submarine sandwiches. AI products are what investors are really hungering for (terrible pun intended). Still, it found a way to mention AI in its investor-risk warnings. That may be even more funny. It doesn’t explain what it’s using AI for that could be dangerous to investors, beyond a hand-wave of a phrase, “We are beginning to use AI Technologies in our business.” In all fairness, as a company that operates franchisees, it does rely on software (mentioned 52 times) and data (112 mentions), as all businesses do. Its AI risk warning was boilerplate copy, perhaps even necessary, as such disasters have already happened to other food businesses, likethe half-baked AI inventory toolthat Starbucks rolled out, which couldn’t count and was recently scrapped. Still, I’m going to go out on a limb here and predict that the risk of an AI disaster for a company that produces real-life sandwiches, not AI slop, is about the same as, say, a franchise shop getting hit by lightning. That actuallyhappened, by the way,to a shop in Texas in 2021. Yet weather was only mentioned five times in the S-1. And lightning? Not once.

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OpenAI proposed donating 5% of its equity to a US sovereign wealth fund

OpenAI proposed donating 5% of its equity to a US sovereign wealth fund

OpenAI CEO Sam Altman has proposed giving 5% of the company’s equity to a U.S. sovereign wealth fund,the Financial Times reported on Thursday, citing two people familiar with the matter. Under the proposal, other AI companies would donate similar stakes, although significant questions remain about the specifics. According to the FT’s reporting, the donation would be meant to “secure good relations with the administration and … address political blowback.” Similar discussions werereported by CNBC in Juneand were subsequently confirmed by President Trump, who said he had discussed “concepts where pieces could be given to the American public, where the American public essentially becomes a partner with the companies.” At the time, no specific size for the proposed equity stake was given. The talks remain preliminary and, per the FT, it’s likely that any formal action would require congressional approval, which would significantly complicate the matter. The idea of a public AI fund has also been publicly discussed by Altman, and OpenAI has grown increasingly specific in its proposals for how such a fund could be structured. Most recently, a policy paper titled “Industrial Policy for the Intelligence Age,” released by OpenAI in April, proposed a public wealth fund that could invest directly in AI labs and companies deploying their technology. “Returns from the Fund could be distributed directly to citizens, allowing more people to participate directly in the upside of AI-driven growth, regardless of their starting wealth or access to capital,” the document reads. A more aggressive version of the policy wasproposed by Sen. Bernie Sanders(I-VT) in June, calling for a one-time 50% tax on AI company stock, with the collected shares being deposited into a public wealth fund. The bill, called the American AI Sovereign Wealth Fund Act, would apply to all “systemically important” AI companies, including those dealing with data centers, infrastructure, or robotics. Under the proposal, companies like Google and SpaceX that include AI as only part of their business would be allowed to spin off non-AI portions of the company to avoid taxation. The bill has yet to advance to committee.

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Anthropic is discussing a new custom chip with Samsung

Anthropic is discussing a new custom chip with Samsung

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Meta quietly launches vibe-coded gaming app Pocket

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