AI NewsElon Musk throttles Grok Bot limits due to ‘unsustainably high’ costs

Elon Musk throttles Grok Bot limits due to ‘unsustainably high’ costs

12:13 AM IST · November 3, 2026

Over Halloween weekend, some Grok Bot users awoke to something especially spooky: their weekly usage limits were unexpectedly maxed out, even if they hadn’t been using SpaceX’s agentic AI overnight. Some users reported on X that theirusagejumped from as low as50% to 100%. SpaceX CEO Elon Musk confirmed in an X post on Sunday that this was not a glitch. “The cost of serving Grok Bot was unsustainably high relative to revenue,” hewrotein a reply to a question from a user. He has not addressed the issue on his main feed, but has continued boasting that Grok Bot can help youbuy giftsfor your family. The cost of serving Grok Bot was unsustainably high relative to revenue Grok Bot has been positioned as a success story for the newly public SpaceX, which said in afilinglast month that AI now makes up 52% of company income. Its renamed “Super Intelligence” division actually turned a profit of $431 million, which is a rarity in the AI industry. Its profit would’ve beenhigherif not for $1.2 billion of one-time costs related to its acquisition ofCursor. Musk recently referred to Grok Bot as having “thefastest growthof a product that I’ve ever seen in my life.” Musk has not yet shared how subscribers’ usage limits will be impacted moving forward.

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