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AI NewsAmazon’s AI-powered Alexa+ gets new personality options

Amazon’s AI-powered Alexa+ gets new personality options

8:29 PM IST · February 25, 2026

Amazon’s AI-powered Alexa+ gets new personality options

Amazon is introducing a new feature that will allow users to change the personality of its AI assistant, Alexa+. On Wednesday, the company launched three new Alexa+ personality styles — Brief, Chill, and Sweet — that will change the AI assistant’s tone. In the Brief style, Alexa will respond with shorter, direct responses, while the Chill style will see Alexa answer more like a laid-back friend. Enabling the Sweet style, meanwhile, will have Alexa become warmer and more enthusiastic, offering encouragement and positivity, says Amazon. The idea of infusing an AI with a personality has been a complicated issue for model makers. For some chatbot users, a flattering and affirming AI model, like OpenAI’s GPT-4o,led some users to develop an unhealthy dependency on the technology. In a few cases, it even exacerbated the user’s existingmental health issues, leading to crisesor even suicides, multiple lawsuits have alleged. Still, chatbot users have shown a preference for controlling how their AI responds, even writingcustominstructionsto dictate the AI’s personality. To address this need, OpenAI launched new ChatGPT features in December that allow users toadjust the AI’s base style and tonein terms of its warmth, enthusiasm and use of emoji, among other things. Despite this, some users arecomplainingthat the latest model istoo reassuringby default. Amazon says its new styles for Alexa have been built on five dimensions that contribute to its personality: expressiveness, emotional openness, formality, directness, and humor. Each style represents specific levels of all five factors. For instance, Brief isn’t just concise, it’s also casual, direct, and uses minimal humor, the company says. To change Alexa’s style, you can either speak to the AI assistant via a device, like an Echo speaker, or access the feature in the Alexa app’s Device Settings under “Personality Style.” The company notes that these three styles are only the first to ship, and others will be on the way in the future.

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Jersey Mike’s IPO illustrates how bad the AI hype has become

Jersey Mike’s IPO illustrates how bad the AI hype has become

I can’t tell the exact tipping point from realistic excitement over a new technology, to hype, toaww-come-on— but I’m pretty sure when a sandwich shop with Danny DeVito as its public face talks about AI in its IPO documents, we must be getting close. So it is with Jersey Mike’s. Because of investor thirst for all things AI these days, I understand why tech companies feel the need to sprinkle AI dust all over their pitches. This is as true for non-AI startupsraising venture capitalas it is forBending Spoons’ public debut, a company in the business of buying aging, “not-AI” tech companies to rehabilitate. Just for kicks, I took a look at Jersey Mike’s IPO documents to see how far this compulsion may go. Surely a sandwich shop would have no need to mention AI in itsS-1. But lo and behold! The term artificial intelligence and its acronym “AI” were mentioned 22 times. In this case, the company can’t claim to be selling AI software. It sells submarine sandwiches. AI products are what investors are really hungering for (terrible pun intended). Still, it found a way to mention AI in its investor-risk warnings. That may be even more funny. It doesn’t explain what it’s using AI for that could be dangerous to investors, beyond a hand-wave of a phrase, “We are beginning to use AI Technologies in our business.” In all fairness, as a company that operates franchisees, it does rely on software (mentioned 52 times) and data (112 mentions), as all businesses do. Its AI risk warning was boilerplate copy, perhaps even necessary, as such disasters have already happened to other food businesses, likethe half-baked AI inventory toolthat Starbucks rolled out, which couldn’t count and was recently scrapped. Still, I’m going to go out on a limb here and predict that the risk of an AI disaster for a company that produces real-life sandwiches, not AI slop, is about the same as, say, a franchise shop getting hit by lightning. That actuallyhappened, by the way,to a shop in Texas in 2021. Yet weather was only mentioned five times in the S-1. And lightning? Not once.

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OpenAI proposed donating 5% of its equity to a US sovereign wealth fund

OpenAI proposed donating 5% of its equity to a US sovereign wealth fund

OpenAI CEO Sam Altman has proposed giving 5% of the company’s equity to a U.S. sovereign wealth fund,the Financial Times reported on Thursday, citing two people familiar with the matter. Under the proposal, other AI companies would donate similar stakes, although significant questions remain about the specifics. According to the FT’s reporting, the donation would be meant to “secure good relations with the administration and … address political blowback.” Similar discussions werereported by CNBC in Juneand were subsequently confirmed by President Trump, who said he had discussed “concepts where pieces could be given to the American public, where the American public essentially becomes a partner with the companies.” At the time, no specific size for the proposed equity stake was given. The talks remain preliminary and, per the FT, it’s likely that any formal action would require congressional approval, which would significantly complicate the matter. The idea of a public AI fund has also been publicly discussed by Altman, and OpenAI has grown increasingly specific in its proposals for how such a fund could be structured. Most recently, a policy paper titled “Industrial Policy for the Intelligence Age,” released by OpenAI in April, proposed a public wealth fund that could invest directly in AI labs and companies deploying their technology. “Returns from the Fund could be distributed directly to citizens, allowing more people to participate directly in the upside of AI-driven growth, regardless of their starting wealth or access to capital,” the document reads. A more aggressive version of the policy wasproposed by Sen. Bernie Sanders(I-VT) in June, calling for a one-time 50% tax on AI company stock, with the collected shares being deposited into a public wealth fund. The bill, called the American AI Sovereign Wealth Fund Act, would apply to all “systemically important” AI companies, including those dealing with data centers, infrastructure, or robotics. Under the proposal, companies like Google and SpaceX that include AI as only part of their business would be allowed to spin off non-AI portions of the company to avoid taxation. The bill has yet to advance to committee.

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Anthropic is discussing a new custom chip with Samsung

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Meta quietly launches vibe-coded gaming app Pocket

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